About
15 years across research, strategy, design, development, and documentation.
I’m a UX Director & AI Operations Lead who builds systems. The operational kind and the visual kind.
I’ve worked across the full stack of design deliverables: research, wireframes, visual design, front-end development, analytics, documentation, and presentation design. Not because I couldn’t pick a lane, but because that range is what taught me where projects break. Handoff gaps. Unstated assumptions. Specs that look clean in Figma and fall apart in development. I’ve been close enough to every stage to see the friction that most directors have stopped looking for.
That execution depth is what makes the strategic work accurate. When I scope a project, the estimate holds. I’ve done the work that lives inside the estimate. When I build a design system, it ships with documentation and logic that a team can maintain without me. The goal is never just the deliverable. It’s the system that outlasts the engagement.
How I Work
Philosophy over process. Principles over checklists.
Discovery before decisions
I start heavy in research. Not because it’s a line item on a proposal, but because it’s how ambiguity dies early instead of late. I’d rather spend two weeks understanding the real problem than two months building the wrong solution. The output of discovery isn’t a deck. It’s shared clarity across everyone who touches the project.
Systems, not artifacts
A website is a system. A brand is a system. The way your team collaborates on design decisions is a system. I build all of them with the same mindset: documented, maintainable, extensible. If the work falls apart when I leave, I didn’t finish the job.
Alignment is the actual skill
The hardest part of complex projects isn’t the design or the code. It’s getting marketing, development, leadership, and stakeholders operating from the same understanding. I’m good at this. Translating research into shared direction, surfacing disagreements before they become blockers, and keeping cross-functional teams moving without losing signal.
Close to the work, on purpose
I’ve managed teams and I’ve shipped pixels. I don’t treat those as different career phases. Staying hands-on is a choice. It keeps my strategic judgment grounded in what’s involved in execution, and it means there’s no translation layer between the plan and the work.
Focus
Applying systems thinking to the biggest operational shift in a generation.
Lately, I’ve been deep in research on how organizations integrate AI into their operations. Not the tool selection part. That’s the easy decision. The harder questions: how does an AI workflow fit into what a team already does? What governance needs to exist so adoption doesn’t outrun accountability? How do you measure whether AI is improving outcomes, or just adding complexity?
I’ve spent hundreds of hours on this, approaching it the same way I approach any design systems problem: starting with how people work, and building from there.
Industries
My experience working with clients across diverse industries has equipped me to provide tailored solutions that drive success.
- Advertising
- Apparel
- Athletics
- Consumer Electronics
- CPG (Packaged Goods)
- Cyber Security
- Commercial Printing
- Dental Insurance
- Distilled Spirits
- Health Insurance
- Interior Design
- Manufacturing
- Digital Media
- Municipal Transit
- Retail
- Travel
Capabilities
What I bring to engagements.
Currently serving as UX Director & AI Operations Lead at Modern Impact.
Good Work Starts With a Conversation
Design, technology, and the systems that bring them together. If something here resonates, I’d like to hear from you.