Strategy, MeetExecution.

Director of User Experience

Based in the Minneapolis-St. Paul metro

15 Years Experience

Not another redesign. Infrastructure that teams can sustain, extend, and measure. Operational systems that compound.

(About)

I’m a systems-minded UX/UI Director with 15 years of hands-on execution across the full stack of design deliverables. I help businesses build design infrastructure that performs, scales, and survives the handoff.

Portrait of Justin Smith in an olive jacket, standing in a bright open-plan office

How we work together

01

Diagnose

Audit and assessment for websites or digital products that underperform. I look at what’s actually happening: user behavior, technical performance, accessibility, interaction fundamentals. The output is a prioritized action plan scored by effort and impact. A decision-ready deliverable that tells you where to invest next, whether that’s with me or someone else.

Desk seen from above with annotated page printouts, sticky notes marking priorities, and a laptop showing analytics

02

Build

Strategy, design, and development as a single integrated engagement. Discovery through launch, handled by the same person, so nothing gets lost in handoff. Everything ships with design system documentation: tokens, components, patterns. The goal is infrastructure your team can maintain and extend without calling me.

Studio desk with a monitor showing a design system component library, beside a keyboard, notebooks and a coffee mug

03

Partner

Embedded UX leadership on an ongoing basis. Roadmaps, conversion testing, analytics reviews, and dev-ready designs as needed. Director-level strategy paired with hands-on execution, without the ramp-up time of a generalist.

Two people working at a wooden café table with a handwritten notebook and a laptop

Good Work Starts With Good Fit

I take on 1-2 engagements at a time. If you’re thinking about working together, start a conversation and we’ll figure out what the right engagement looks like.

See the Work

Portfolio access is available on request. Tell me a bit about what you’re looking for and I’ll send the link.